Redesign the Xtra Affordable Moves website and brand to bolster user engagement, optimize the user experience, and improve overall customer satisfaction, ultimately leading to an increase in bookings.
The original website and logo were significantly outdated. Users experienced frustration due to complex navigation and unclear calls-to-action (CTAs) on the website. Additionally, the website's performance was suboptimal, requiring optimization for improved speed and efficiency.
The primary challenge was designing a vibrant and impactful logo that effectively represents the brand's style while ensuring high legibility.
A significant obstacle arose due to the company's lengthy name, as fitting numerous letters into the logo risked compromising legibility from a distance.
Our second major challenge was revamping the outdated website and creating a new, refreshing design that aligns with the company's name and values, focusing on more bookings.
The logo for Xtra Affordable Moves features a prominent blue letter "X" adorned with dashes, symbolizing speed. Following the development of the brand identity, the focus shifted to structuring the website, emphasizing the product, and aiming to facilitate move bookings.
I aimed to develop a brand that exudes prominence and clarity, ensuring it stands out from competitors with its bold and easily legible design. During the initial phase of website development, wireframes were generated to assess and align overarching objectives, articulate content sections, and refine the website's layout, showcasing the product and streamlining the booking process.
The flyers were created using Adobe Photoshop, following a consistent and simple approach with an expanded range of colors, while maintaining the core "X" design.
The business card has a bold and simple design, featuring the logo on the front and contact details with a prominent "X" design on the back to unify the overall concept.
The letter "X" was boldened to symbolize strength and was fused with dynamic lines to evoke a sense of velocity and resilience. The color blue communicates trust & security.
The design system features a consistent color palette of blue, white, and black. The logo's bold blue "X" symbolizes strength, safety, and reliability.
The highly legible Roboto typeface was chosen for the website, while Montserrat was selected for the logo to serve as the headline font.
That refreshes the overall aesthetic and establishes a unique atmosphere that resonates with the narrative of Xtra Affordable Moves.
The website's initial design was created in Figma and later finalized in Webflow, enabling efficient development and precise style control.
The ecstatic client has acquired an innovative multilingual website and brand identity that distinguishes them from their competitors. The website boasts many diverse features, including a payment portal, booking section, service section, dynamic landing pages, and more.
